For a father with four children LEGO is as logical an L as can be imagined. I think he in many ways had as much fun playing and building with these bricks with his children as they had. Maybe it was because they were launched when he was a small boy and he remembers his own pleasure from that time?
According to LEGO's own hompage:
The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.And about the brick:
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.I think all children in the Western world must have some kind of relationship with this little, almost indestructible brick. They could be made into everything, and after a while they where produced in all kinds of types. But for children in Scandinavia there were more: There was LEGOLAND in Billund, Denmark! Nowadays there are several of them around the world, but it started in Billund. We had many holidays in Denmark, and that often included a visit to LEGOLAND. Denmark isn't the largest country in the world, so it was often possible.
LEGOLAND is of course an amusement park, but there is more: there is all the sculpture, figures and houses made out of LEGO-bricks. Most impressing is the small copies of various sites and structures from around the world. Close by each other you can find a small wharf from Lofoten in Norway
and then some windmills from the Netherlands.
According to Wikipedia, 70% of the company was sold to a US-based company in 2005. Let us hope that the positive attitude to children and their play and welfare will continue. According to their homepage it certainly looks that way.
Let us hope that it avoids a fate like this:
PS For more about ABC Wednesday, please visit Mrs. Nesbitt's Place. It is well worth the effort.